Continuing the conversation

Update from Care Opinion Scotland

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picture of Krisztina Patocs

We are excited to share this article written specifically for the Annual Review of stories told about NHS Scotland services in 2023-2024. It explores the interactions between patients/service users and services, focusing on how responses from the services prompt further interactions from the author, thereby creating an open dialogue visible to the public.

Care Opinion empowers individuals to voice their stories while facilitating meaningful conversations between them and health & social care services. Remarkably, in the financial year 2023-2024, 9,405 members of the public shared their stories on Care Opinion and these stories were responded 11,687 times by health and social care staff from around the country.

Having so many responses to stories shared by the public is testament to healthcare services in Scotland’s commitment to active listening and engagement. It encourages more members of the public to share their experiences, knowing their voices will be heard and valued.

Particularly noteworthy is that these numerous responses from healthcare staff sometimes prompts further engagement from story authors. Many patients, service users and their families, upon receiving responses from services to their original stories, have felt compelled to continue the conversation. This level of interaction highlights the importance of feedback, gratitude, and ongoing communication in enhancing patient care.

From these continuing conversations, several key themes emerged, which we have explored below.

Gratitude and Appreciation

Authors often express renewed gratitude and appreciation for the care they received. Their follow-up responses frequently include heartfelt thanks and acknowledgment of the continued support from healthcare staff.

Recognition of Individual Staff Members

Specific staff members are often mentioned by name in these follow-up messages, with authors recognising their exceptional service and kindness once more.

Importance of Feedback

The value of giving and receiving feedback is highlighted, with authors acknowledging how this exchange motivates staff and enhances services.

Emphasis on Compassion and Kindness

Compassion and kindness from healthcare staff are significant contributors to positive experiences, often reiterated in follow-up feedback.

Empowering Voices and the role of Care Opinion

The visibility of praise and the dedicated space for sharing feedback are also highlighted within responses.

Desire for Continued Improvement

Some responses include constructive suggestions for further improvements in care or facilities, showing a commitment to ongoing dialogue and enhancement of services.

Specific Instances of Care and Updates

Authors share detailed accounts of specific instances where staff went above and beyond in their care, often updating their original stories with new experiences of care.

Alleviating Others Fears

Responses often express relief and reassurance hoping to alleviate fears for others.

Emotional Impact

The emotional support and reassurance provided by staff are highlighted as crucial elements of care, often emphasised in follow-up messages.

Impact on Family

Several responses describe the impact of care not just on the patient but also on their families, emphasising the importance of empathy and support during difficult times.

Team Acknowledgment

Many responses highlight the importance of teamwork, with authors thanking entire teams or departments for their collective efforts.

Unexpected and Personalised Responses

Authors often express surprise and gratitude for personalised responses from staff, which were not always expected and are highly appreciated.


The engagement and conversations seen on Care Opinion demonstrate a shared commitment to improving healthcare experiences for everyone. Through these genuine exchanges of stories and responses, healthcare professionals and the public, alike, show their dedication to understanding and enhancing care practices. 

If you are interested in reading the full Annual Review of stories told on Care Opinion about NHS Scotland services in 2023-24, you can find the report in our blog.

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