Annual Review of stories told on Care Opinion about NHS Scotland services in 2023-24

We are thrilled to present our Annual Review of stories told about NHS Scotland services in 2023-24. You can access the full report by clicking the picture below, or through the following link: Annual-Review-of-stories-told-about-NHS-Scotland-Services-in-2023-2024.pdf

To access a plain text version of the document, click, here: Annual Review - easy read version.docx

The theme this year’s review is ‘Over a Decade of stories – Inspiring learning, growth and change’, where we celebrate the over 45,000 stories in total that have been shared by patients, service users, relatives, carers and friends on Care Opinion. Each of these stories have been gratefully received by services, with over 58,000 responses from staff, where they have shown how they are going to use this feedback to improve services for everyone.

In this year’s review, we also do a deep dive in to the 9,405 stories shared in 2023-24. You’ll find a summary of some of the information contained in our Annual Review below, but to get the full story and read some inspiring pieces from colleagues from around the NHS in Scotland, please click on the link above.

Highlights from 2023-24 review:

• 45% Increase in Stories: We've seen a tremendous 45% increase in stories shared by the public about NHS Scotland services compared to the previous year.
• 9,405 Stories Shared: These stories received 11,687 responses and were read over 1.1 million times.
• 77% Positive Stories: An impressive 77% of the stories shared were completely positive.
• Engaged Staff: Over 3,900 staff members in 2023-24 were actively reading and responding to stories across Scotland.

Inside the Annual Review:

• Introduction & Overview: Insights from our Executive Director & Head of Scotland.
• Update from Realistic Medicine: Collaboration with Care Opinion, latest developments and initiatives.
• Most Read Stories: Discover some of the most impactful Scottish stories of the year, featuring a variety of formats including picture tiles and phone stories.
• Continuing the conversation: An analysis of the different reasons behind why authors decided to respond back to staff members.
• Case studies: Three case studies from individual services focusing on their experiences using Care Opinion.
• Scottish Star Responders: Meet the Star Responders from last year and read their reflections.
• Health Board Journeys: Two articles from Health Boards sharing their experiences using Care Opinion throughout 2023-24.
• Team Reflections: Words from each member of our Care Opinion Scotland team.
• Metrics & Analytics: Overviews of story numbers, response rates, story criticality, subscription member counts, story reads, and response rates for each Health Board in Scotland.

We hope you enjoy reading our 2023-24 Annual Review of Stories told about NHS Scotland services. If you have any questions, please do not hesitate to get in touch with us at info@careopinion.org.uk.